# Testimonials — Website

A page dedicated to social proof, collecting customer quotes, reviews, and success stories in one place.

Source: https://www.checklist.design/website/testimonials

## Items

### Customer quotes
Direct quotes from real customers describing their experience, attributed with name, role, and company

_Tip: Specific quotes that mention a concrete outcome are far more persuasive than generic praise ('It saved us 6 hours a week' beats 'Love this tool')_

### Customer details
Name, role, company, and photo for each testimonial, since anonymised quotes carry much less weight

_Tip: A recognisable company logo next to a quote multiplies its credibility significantly_

### Use case variety
Testimonials representing different customer types, industries, and use cases so visitors can find someone like them

### Video testimonials
Short video clips from customers who are willing to speak on camera, for visitors who find video more convincing

### Review platform badges
Aggregate scores from G2, Trustpilot, Capterra, or similar platforms linking to verified reviews

_Tip: Third-party review scores carry more weight than self-selected quotes, when scores are strong, lead with them_

## License for the Checklist Design collection

Checklist Design collection: https://github.com/Checklist-Design/skills
Snapshot: bfae71e507b1b7c03c12e0756402b60eb80f5d14 · Imported: 2026-11-12
Republished under the MIT License. Original checklist text belongs to Checklist Design.

MIT License

Copyright (c) 2026 Checklist Design

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.