# Features — Website

A page that walks through the full capabilities of the product, helping prospects understand what it does in depth.

Source: https://www.checklist.design/website/features

## Items

### Feature grouping
Capabilities organised into logical themes or categories so the page is scannable and not a wall of bullet points

_Tip: Features grouped by the job they help the user accomplish are easier to scan than those organised by how the product is built internally_

### Feature descriptions
Each feature explained in one or two sentences from the user's perspective, what they can do, not what the system does

### Feature visuals
Screenshots, GIFs, or short video clips showing each feature in action

_Tip: For complex interactions, animated GIFs showing a feature in use can provide better storytelling and value than static screenshots_

### Benefits framing
Each feature connected explicitly to an outcome and/or benefit, not just the capability

### Social proof per feature
A relevant customer quote placed alongside the feature it relates to, making the case more concrete.

### CTA
A conversion point at the bottom and optionally inline throughout, for visitors who are convinced mid-page

## License for the Checklist Design collection

Checklist Design collection: https://github.com/Checklist-Design/skills
Snapshot: bfae71e507b1b7c03c12e0756402b60eb80f5d14 · Imported: 2026-11-12
Republished under the MIT License. Original checklist text belongs to Checklist Design.

MIT License

Copyright (c) 2026 Checklist Design

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.