# Upgrade — Web app

The dedicated page a user lands on when they have decided to subscribe or move to a higher plan.

Source: https://www.checklist.design/web-app/upgrade

## Items

### Current vs. target plan
A comparison of the user's current plan and the target tier, making the difference in value explicit

_Tip: A side-by-side comparison is more effective than listing only the new plan, since the contrast makes the value clearer_

### Feature highlights
The three to five most compelling features that come with the upgraded plan

_Tip: Features most relevant to the user's existing usage convert better than a generic feature list_

### Billing period toggle
A toggle between monthly and annual billing, with the price updating accordingly

_Tip: Defaulting to the annual price sets a lower monthly anchor, and users who prefer monthly can switch_

### Trust signals
Reassurances like 'cancel anytime', SSL badges, and accepted payment logos

_Tip: 'Cancel anytime' near the primary CTA, not in the footer, since it's the most common objection and needs to be addressed at the moment of decision_

### Primary CTA
The main action — 'Upgrade now' or 'Start free trial' — visible without scrolling.

_Tip: If a trial is available, it should be the primary CTA — it's lower commitment and converts better. One CTA is better than two._

### Objection handling
Answers to the most common questions or hesitations about upgrading.

_Tip: At minimum: what happens at the end of a trial, whether it auto-renews, and how to cancel._

### Transparent pricing
The price shown on the upgrade page matching exactly what appears at checkout.

_Tip: Any surprise discovered at the payment step causes significant abandonment — surface all costs before the user commits._

## License for the Checklist Design collection

Checklist Design collection: https://github.com/Checklist-Design/skills
Snapshot: bfae71e507b1b7c03c12e0756402b60eb80f5d14 · Imported: 2026-11-12
Republished under the MIT License. Original checklist text belongs to Checklist Design.

MIT License

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