# Upgrade — Mobile app

A soft upsell screen that presents the value of upgrading to users who are open to it.

Source: https://www.checklist.design/mobile/upgrade

## Items

### Value proposition
The headline reason to upgrade, presented before the user scrolls, focused on outcome rather than a feature list

_Tip: 'Design faster' is more compelling than 'Access 200+ templates', since outcomes convert better than feature counts_

### Features unlocked
A concise list of what becomes available with the paid tier, prioritised by relevance to the user's current context

### In-app purchase options
Subscription tiers presented using the platform's native purchase sheet where possible

_Tip: StoreKit on iOS and Google Play Billing on Android provide the familiar payment UI that users already trust_

### Annual plan savings
Monthly and annual pricing shown together, with the saving on the annual plan made prominent

_Tip: Showing the monthly equivalent alongside a 'Save 40%' callout converts better than displaying the annual total alone_

### Social proof
Ratings, review counts, or short testimonials that validate the purchase decision.

### Free trial call-out
A clear indication that a trial period is available, with no commitment required to start.

_Tip: Making the trial the primary CTA reduces friction — conversion from trial to paid is typically high._

### Transparent pricing
The full price and billing cadence shown before the payment sheet, matching what was displayed earlier in the flow.

_Tip: Users who encounter a higher price at checkout feel deceived — it's a leading cause of refund requests._

## License for the Checklist Design collection

Checklist Design collection: https://github.com/Checklist-Design/skills
Snapshot: bfae71e507b1b7c03c12e0756402b60eb80f5d14 · Imported: 2026-11-12
Republished under the MIT License. Original checklist text belongs to Checklist Design.

MIT License

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